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A5. To scale video: 1) Make it fast on your phone with a good mic + natural light. 2) Ask customers to send you Loom videos (many will!). 3) Repurpose! Get a video editor to chop a long video into short ones and turn short ones into bigger montages / collections.
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A4. Yes! People are impatient. They stop watching mere seconds into most videos - but they still want the content, so they switch to reading whatever’s around the video. Videos should *support* (not replace) blog content, articles and “meaty” tutorials.
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Deze collectie tonen -
Q4 Recap. Content can (and should) vary between the different platforms. Where’s why & how.
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Q6 Recap. Copywriting in a video world - what’s next?
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yes, video content is powerful & essential for all brands' marketing strategies
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A4: Two places text content thrives are, Instagram stories and TikTok. Captions, subtitles, polls, etc. are used to explain the visuals which help to enrich the content of those platforms IMO. The viewing times go up as well, I'm sure!
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A3) Repurpose your content to as many mediums as you can (if it's viable, of course). I'm talking about transferring a blog post into an infographic, video, podcast episode, webinar - anything to branch out your content types and gain more traction.
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Q3 Recap. Test these tips to grab more attention for your content.
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I was late to the party today but will definitely be checking out the question recaps.
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A2. Our flow: short teaser video → written content → embed longer video tutorial w/ transcript. So the core is written, but it’s supported like crazy with short + long videos. The balance exists for the user, not us -- some ppl prefer video, others like to read.
#SemrushChat https://twitter.com/semrush/status/1417865640635998217 …
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How to balance words in your visual content & videos
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Q5 Recap. Here are a variety of ways to scale your video content creation.
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A6 | I think there is still room for copywriting in the future. Video will definitely become the new normal for content rollout - but there will still be a need for written materials to distribute and share info with consumers
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A6. Until voice AI is fully trained we couldn't do too much without the copywriting... you will always need some sort of script to do videos & podcasts... Long life to copywriters
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Thank you to everyone who joined this week's
#SemrushChat! We hope that our guest Jo from@copyhackers gave you great insights! Can't wait to see you again next week!
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Time to get loud! Our topic today is Copywriting in a Video World with our special guest this week, Jo from
@copyhackers!#SemrushChat pic.twitter.com/92GO809yqb
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Q2 Recap. Balancing words with videos is what content creators should be thinking about.
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always on point
@ItamarBlauer - repurposing helps stretch the content, but then also offers the information to your consumer in a different way . Everyone prefers or gravitates to content differently#semrushchat https://twitter.com/ItamarBlauer/status/1417868260964552713 … -
Q4. Are there different channels and platforms where text content performs better than video content and vice versa? What are the best practices for those channels?
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Q5. Name three ways to scale video content production.
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