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  1. Pretty much the "big 3" for SERP ranking right here.

  2. A1: Organic SERPs (the search results pages) are kind of the holy grail of SEO and content marketing as getting content there typically equals targeted traffic. Although paid listings can also be seen on SERPs.

  3. I'm Erika Heald your host. As founder my team and I help companies define and execute content strategies that deliver business results.

  4. Yes! Don't be afraid to create content that is as long as it needs to be to get its job done.

  5. added so this turns up in the chat thread and recap!

  6. 13 uur geleden

    is confirming all I need to know about SEO.

  7. A3: Semantic SEO involves going beyond your keyword to include the key phrases associated with your primary keyword. I love the content checker as a way to make sure I've done a good job in this area.

  8. Q1: What is a SERP and why are SERPs important for content marketing?

  9. SEO is always a popular topic for and this is our first time diving in to talk about SERPs. So I anticipate a lot of lurking, and, I hope, a number of questions throughout.

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  10. 14 uur geleden
    Als antwoord op

    A1. SERP is the engine result page - and the display window your next visitor and potential customer sees after having typed in a question or search term in the search field. Your appearance and position decides if people will click on your page.

  11. Hi all! Checking in from a partially overcast Southern OR. My speciality is custom web design and worry-free WordPress maintenance.

  12. A quick show of hands—how many of you are currently working on (and earning) SERPs for your or your clients' content as part of your content strategy?

  13. Q4: How can marketers improve the information architecture of their content? Where does structured data or schema fit in?

  14. A big thank you to for being our guest today!

  15. Q6: What mistakes do you often see content marketing teams make when optimizing their content for SEO, or what hurdles do you anticipate they will face?

  16. 14 uur geleden
    Als antwoord op

    A2. Everything begins and ends with user experience! It includes, - mobile friendliness - page speed - engaging content - page authority with great links and more…

  17. Q7: What are your go-to tools and resources to help with SEO-related content creation?

  18. Als antwoord op

    I often see clients with multiple site maps that are auto-generated, or without one in an obvious place. Should they be hand-created? Are there good tools for a happy medium between automated and handcrafted sitemaps?

  19. 24 jul.

    Uncertain times like these can be ripe for creativity in content marketing strategy building.

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