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  2. Nov 16

    The Twitter chat starts NOW! Let’s talk about video with . Are you ready?

    1 reply 2 retweets 4 likes
  3. Nov 16

    A3: Any video that gives your brand a personality. "Who we are/Meet the team" videos plus behind the scenes videos are great... A perfect way to enhance a brand's persona.

    7 likes
  4. Nov 16

    I've found the free Vidyard browser plugin is a great way to create short explainer videos. I use it to teach sales reps how to step through CRM processes. It's much faster than documenting in a Word doc.

    Replying to @CMIContent
    A2: Shift your perception of video from ‘highly produced ads’ to ‘a more engaging and human way to deliver our key messages and explain new ideas’. Start by making simple videos to complement your blog or to answer common questions in the sales cycle. KISS :)
    1 reply 7 likes
  5. Nov 16

    Q1: In CMI's new Video & Visual Storytelling Survey, 83% of marketers told us video has become more important to their brands over the past two years. Why do you think it's become so critical to the marketing mix?

    5 replies 2 retweets 7 likes
  6. Nov 16

    A3) Behind the Scenes videos are great to try. I chatted with Tony at the other week about this!

    5 likes
  7. Nov 16
    Replying to

    A5: Make video an integrated part of your buyer’s journey, not just a tool for promos and social! Simple example: Marketo changed their main website CTA from “Book a Demo” to “Watch a Product Tour” and saw a 1000%+ increase in web conversions (and lots more pipeline)

    2 replies 5 likes
  8. 8 hours ago

    In a universe where can’t be proven mathematically, what good are measurements and analytics? They’re immensely valuable if you have one thing – a shared sense of what success looks like. Find out how to get it 👇

    1 reply 4 retweets 5 likes
  9. Nov 16
    Replying to

    A1: It seems like every social platform is prioritizing video more than ever before! The pandemic got us more comfortable experimenting with live video, and TikTok has taken over. Video is a must!

    1 reply 4 likes
  10. Nov 16
    Replying to

    A6: I use the 3 R’s: 1. Reach (views) 2. Resonance (avg engagement) 3. ROI (impact on true desired outcome) ROI is the hardest to measure, but if you can track video engagement by lead in your MAP and CRM, you can learn how videos are impacting lead gen and revenue.

    2 retweets 8 likes
  11. 6 hours ago

    Good advice for building out your content marketing strategy, too. Some planning is essential, but don't "overplan." Build a framework and start putting paint on the canvas, then step back and see where things are working, and where they're not.

    3:07
    Overplanning can be detrimental for Navy SEALs
  12. 7 hours ago

    Don’t avoid capitalizing words in subject lines, says . Do use the style judiciously to emphasize one or two words via .

    1 retweet 2 likes
  13. Nov 16

    It’s Chat day! 🙌

    6 likes
  14. Nov 16

    ⏰ 1 hour until chat!

    1 retweet 5 likes
  15. Nov 16
    Replying to

    True! I recently shot a video for for my livestream show. It was my first time doing it and I loved it. With the help of , it came out great. The magic word is authenticity.

    2 replies 4 likes
  16. Nov 16

    Hello to all on today's !

    1 reply 3 likes
  17. Nov 10

    In the office enjoying a hot chocolate in my new mug that I got at ! ☕

    2 replies 13 likes
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  18. 24 hours ago

    Manufacturing marketers still struggle with getting people in their companies to understand marketing. But they saw progress in 2021 when traditional sales methods were less useful. See what else these marketers had to say.

    3 likes
  19. Nov 16

    Q6: What are the most meaningful video metrics?

    3 replies 2 retweets 5 likes
  20. Nov 16

    This!

    Replying to @CMIContent
    A4: Always start with the desired outcome! Top: Short promo and social videos to grab attention and pique curiosity. Longer educational videos for inbound. Mid/Bottom: Clearly answer the questions your prospects have. How does this work? How have you helped others?
    3 likes
  21. Nov 16

    A2: Marketers should not have to overcome current objections to create or invest in video. That said, technology has made video have more bang for the buck so let the C-suite know.

    1 like

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