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#BrandSafety is an ongoing concern for today’s advertisers. Check out@Effectv's latest blog to learn steps advertisers can take to minimize brand risk,#FreeWheelEmp http://bit.ly/2GOR2l3 pic.twitter.com/dNglazsAhd
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Without an image protection strategy that spans the whole workflow, companies can see their own images turn against them.
Learn how to manage your visuals from their creation to their journey on the web jungle
#brandsafety#visualcontentprotectionhttp://ow.ly/iLFU50yc8JB -
Brands and publishers alike are losing out when brands employ blacklists for brand safety purposes, asserts this article from
@TheDrum http://ow.ly/gxzK50yabv5#brandsafety -
#brandsafety
8 in 10 industry pros say brand safety issues have improved | Campaign US https://buff.ly/2WY8wm2 pic.twitter.com/Ikiu8SYQbZ
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Distributors, did you hear the news? WOVIN Brands (WOV-IN, Promopet & Footprints USA) has achieved QCA Accreditation.
@PPAIPubs has the story: http://ow.ly/AL8z50y9JuS#brandsafety#responsiblesourcing#powerofpromo -
“43% of media buyers said they now explicitly avoided advertising next to the news.”
#BrandSafety https://ecs.page.link/voLA5 -
"More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous Content" Credit: Brand Safety Institute Trustworthy Accountability Group
#brandsafety#mediaplanning#digitalmarketing#marketinghttps://lnkd.in/gVBQ2cp -
#AdFraud#BrandSafety#Diversity#Transparency Combating Ad Fraud & Hate Speech: Q&A with Jake Dubbins, CAN http://dlvr.it/RPGxSK pic.twitter.com/jxmWejsg8K
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Did you know part of QCA's mission includes end buyer outreach? Here's an inside look at our participation at the ProcurCon Marketing conference. http://ow.ly/DysI50y9JpH
#brandsafety#responsiblesourcing#corporateresponsibility -
#brandsafety fail or spot on? "Happy accident?" pic.twitter.com/FDsQQN7VES
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@Taboola Partners with Integral Ad Science (@integralads) to Ensure#BrandSafety https://buff.ly/2RI4D3V -
#BrandSafety#Content DoubleVerify Expands Brand Safety Solution http://dlvr.it/RP6kBz pic.twitter.com/Rh5lPSQvFC
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Negative externalities should factor in to media attribution models
#BrandSafety#Responsibility -
#TikTok Seeks To Preempt#BrandSafety Fears; Hulu Rethinks Streaming Ads http://ow.ly/pHAC50y1qzj pic.twitter.com/zxV7XX6DFz
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Congratulations to
@precise_tv who’ve had their DTSG#brandsafety Seal renewed by@jicwebs following our verification work https://abc.org.uk/audit-services/brand-safety …pic.twitter.com/I24DDFBrpc
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How to Ensure Your Ad Lands in a Brand-safe Environment.
#BrandSafety#FreeWheelEmp http://bit.ly/2U2DJ8z pic.twitter.com/PGEM5Z9qq8
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Overzealous
#BrandSafety measures cost UK publishers £170 million in revenue last year, says a new report from the Merrick School of Business. https://ecs.page.link/LeCh3 -
How vulnerable is watchdog media to
#disinfo manipulation by powerful national actors or foreign governments?@Code4Africa &@DisinfoIndex conducted#brandsafety risk assessments on 30 of the most popular news sites in
&
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See our findings here: http://bit.ly/2uqnlE6 -
All news sites - even those we trust - face
#disinformation risks. Advertisers need to assess these for#brandsafety. Read our new risk ratings for South Africa and the UK: https://disinformationindex.org/2020/01/rating-disinformation-risks-in-south-africa-and-the-uk/ …pic.twitter.com/xKk1CDGBP2
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#Davos2020#FixAdvertising#BrandSafety Dans différents pays, les annonceurs & agences se regroupent pour lutter contre les mauvais placements dû à la publicité programmatique & le manque de transparence. En US via GARM, en UK via CAN… et en France ? https://edition.cnn.com/2020/01/23/tech/youtube-facebook-advertisers/index.html?utm_content=2020-01-23T14%3A56%3A03&utm_medium=social&utm_term=link&utm_source=twCNNi …pic.twitter.com/7ZlRx0Bj8T
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