The raw data is worthless. It only gets valuable when you enrich it
In light of CA tweet & as people are asking:
- 8 Dec 2014: I first contact CA parent SCL & Kogan/GSR w/ Qs re collection & use of the FB data
- 9 Dec 2015: I approach them again & FB before 1st @guardian story
- Both occasions SCL+CA do not comment/engagehttps://twitter.com/camanalytica/status/981627007267233792?s=21 …
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Not totally worthless. If you have someones political type, potential IQ and even the limited personality predictor you have a pretty good idea who will be most manipulatable. And all of that is base data FB gathers.
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https://uploadvr.com/peter-thiel-startup-retinad-behavior-ads/ … To Cambridge Analytica..You did not wipe all your servers...My name is Donna Steffy..Mercer has been testing BMI tech in my little noggin since UCSD in the 80's..The handler they gave me worked directly for Alex Karp.. and I have as of yet.. NOT BEEN WIPED
Thanks. Twitter will use this to make your timeline better. UndoUndo
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