It wasn’t a competitive advantage for anyone competing with Gitlab, Automattic, Zapier, etc. Now you have the option to work however optimizes your output and let the market decide. Users don’t care where you work.
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As long as the company's management doesn't favor who they can see in the same room and leave behind those they see through a screen.
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This may open up founding to a different profile of entrepreneur who may have considered themselves too introverted to create a loud/in-office company before.
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I think that’s a common but problematic take. First, if the ambitious have to be in the office to fulfil their goals, you don’t have a remote first or even remote friendly culture. You have an office culture and a bunch of marginalized remotes.
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Second, since remote makes it harder to be heard, you need to be *louder* to be a successful remote. The effective remotes I’ve seen are always communicating. The idea that “remote” and “quiet” correlate is harmful.
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... and the I novative work that happens by spontaneous conversations (that are not very likely to happen when
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That's a myth.
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