Fitness companies using tech + incentive alignment + social dynamics (Barry's, Soulcycle, Peloton, etc) are obv disrupting gyms. Curious what else they will disrupt as exercise becomes gamified and sticky. Alcohol and pharmaceutical companies potentially.
No they're not, gym memberships are highly seasonal (75%+ sign up in January) and have penalties for cancelling. Peloton subscription is monthly and easy to cancel. Only the latter is incentivized to engage and increase usage.
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Which requires buying either the bike or threadmill right?
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Ur numbers r off re: % of domestic gym memberships sold in Jan + only a small fraction of us gym memberships are tied to a long term contract at this point.
@onepeloton = far more long term commitments as those who finance the hardware must pay monthly sub until bike is paid off -
None of this refutes my original point on incentive alignment. What's great is if you believe what you're saying you can buy stock in the incumbents now and short Peloton, etc when they go public. Gluck.
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