Fitness companies using tech + incentive alignment + social dynamics (Barry's, Soulcycle, Peloton, etc) are obv disrupting gyms. Curious what else they will disrupt as exercise becomes gamified and sticky. Alcohol and pharmaceutical companies potentially.
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How is
@onepeloton incentivizing usage any more than a health club? They’re both subscription models. In both cases “active” users have higher ltv and in both cases “active” users increase maintenance costs. They’re literally identical. -
It’s almost like being in a class, where other members and staff help to keep you accountable (in a sense)
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Me having to pay more is an incentive?
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