Fitness companies using tech + incentive alignment + social dynamics (Barry's, Soulcycle, Peloton, etc) are obv disrupting gyms. Curious what else they will disrupt as exercise becomes gamified and sticky. Alcohol and pharmaceutical companies potentially.
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Alcohol companies might already be in trouble anyhow from cultural shift in younger generationhttps://www.ucl.ac.uk/news/2018/oct/more-young-people-abstaining-alcohol-and-others-drinking-less …
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