Take your last name and put it before "Theorem". I bet you think that's your theorem's name! Well, no. If anyone does read your thesis your theorem, at best, will be known as Theorem 5 in citation [37] and if someone does find a good use for it then it'll be named after them.
Just to be sure: This effect is a result of increased bounce rate, right? The same amount of users find the site initially (organically or through search engines)?