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Why LTV matters > Costs of acquiring a customer are paid upfront while the revenues come in over the life of the subscription (SaaS model)
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How do you measure your web app success? Sample metrics: %active customers logins, %churn rate (new & existing), %new signups, %plan upgrade
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Twitter: "Everything we are doing is oriented around getting to 2 billion users." http://goo.gl/YDKKt via
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Find a Growth Hacker for Your Startup http://goo.gl/aF4Fd via
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Growth Hacker is the new VP Marketing http://goo.gl/XmTc2 via
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What are some decisions taken by the "Growth team" @ FB that helped Facebook reach 500mil users? http://goo.gl/T5Mmf via
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