People who run products - do you enjoy announcing new features? How do you usually do it? How much polish and work do you give your announcement?
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as an engineer im the guy on the right
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Features not already promised and sold by sales before Product even knows about them? Impossible!
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Not that you should listen to me but no(!), on Twitter, and very little haha.
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If it’s a big feature and it’s an early stage product, in-app interstitial via Intercom with a GIF explaining it.
The aim is to validate it as quickly as possible—so people need to know it exists and so that you can collect direct feedback in chat form & answer questions.
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Google just did exactly what Nikita suggested for their new AI-enabled features on Google Workspace
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