RE: "People don't want to run their own servers."
I will happily bet against this. If you make it easy, and accessible, people are more than willing to run their own infrastructure. There are plenty of challenges left to solve, but it is very much a challenge worth solving.
Conversation
I receive quite a few messages over every week from new users trying it out for the first time. Many are excited by the fact that they are hosting their own infrastructure by running cwtch - we put a lot of effort into making that flow match existing expectations.
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People are certainly used to having their services hosted by someone else. They are very used to relying on that third party not to abuse their trust relationship - but it isn't, by any means, something they enjoy, or are fundamentally bound to.
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We have to reimagine what "hosting a server" looks like. In it looks like opening the app. In the background a tor v3 onion service is created and you are good to go. More complex apps are layered on top of that.
Not a command line in sight - unless you want one.
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Is it perfect? No. Phones, in particular, are not designed to accommodate such applications. And there are definitely other issues.
Are those fundamentally unsolvable problems? Not even close.
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Personally, I want to see a web where more applications are rooted in the concept of personally hosted infrastructure, shielded by anonymity tech and secured through cryptography.
I don't see such a future as beyond our grasp through anything other than a lack of imagination.
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<insert a snarky comment here about trust and centralization and sgx>
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Sounds like the major challenge is finding people that want your product. Which was the original point