My latest article for on #conversationalmarketing for the #enterprise:
Conversational Marketing and the Customer Experience | CustomerThink
buff.ly/3LU8Gqa
#martech #marketingtechnology #CMO #marketing #strategy
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Greg Kihlström
@gregkihlstrom
#CustomerExperience & #DigitalTransformation | Host of podcast. Entrepreneur, writer, speaker, consultant | Views are mine.
Greg Kihlström’s Tweets
☑️ NEW EPISODE: buff.ly/3Ze4KUt With the #subscriptioneconomy expected to be over $1.5T by 2025, there is a movement well underway. Matthew Holman of buff.ly/3Zk067a joins the #podcast to talk about launching, scalling and innovating #subscription programs.
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While #retailmedianetworks show great promise in a #firstpartydata strategy, some retailers are hitting some bumps in the road. Marketingdive: Gap pumps brakes on retail media unit buff.ly/3ZbUAn9
☀️ NEW EPISODE: buff.ly/3LP2z6K Where does that #CustomerExperience begin? Leah McTiernan of joins the #podcast to talk about optimizing the #BuyersJourney to increase long-term #retention.
#CMO #CXStrategy #sales #marketingtechnology #CLV #CX
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AI-based image generation is about to get a lot more accessible: Bing Image Creator comes to the new Bing buff.ly/3K0TyG6
#generativeAI #AI #artificialintelligence
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☀️ NEW EPISODE:buff.ly/42teay6 An #agile business is set up for #CustomerExperience success. Kert Peterson of joins the show to talk about #business #agility and more.
#CustomerExperience #CMO #CXStrategy #MarTech #marketingtechnology #marketingstrategy
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Make sure to read The State of Customer Experience 2023 by - buff.ly/3YXMw9u
Lots of great insights for #CX professionals
#CXStrategy #JourneyOrchestration #CustomerExperience
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I was recently featured as a guest on Make It Happen Mondays #podcast with John Barrows, talking about How Customer-Centric Experiences Drive Sales - Listen here: buff.ly/3yXDI8R
#CX #CustomerExperience #CustomerCentricity #CXStrategy
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☀️ NEW EPISODE: buff.ly/3FBntlS How can you gain meaningful #CustomerInsights in a fast-changing world? Corey Lipman of Jumpspark joins the show to talk about #agile #ConsumerInsights and more.
#CustomerExperience #UX #CMO #CXStrategy #MarTech #research
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There's good and bad news in this study from Adobe - On the good side, brands are finding value and #ROI from investments in #CDPs. On the less than good side, way too many brands are still too reliant on #thirdpartydata and cookies
Read more: buff.ly/3YTBxOj
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My latest for - Meaningful uses of #artificialintelligence for #marketers buff.ly/408s2fe
#AI #AIML #marketing #CMO #marketingstrategy
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📹 NEW EPISODE: buff.ly/3mJEcwA Why settle for phone support when you can use video instead? Rama Sreenivasan of talks about how remote #videosupport can help improve #CustomerExperience in difficult customer service situations.
#remotevideo #customersupport
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My latest post is for Quality Digest: Balancing Customer Insights With the Bottom Line
buff.ly/3SzaDtF
#CustomerExperience #CX #CXStrategy #CXMeasurement #Strategy #Measurement
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NEW EPISODE: buff.ly/3mNK7Rq How can human #empathy and #ConversationalAI work together to improve the #CustomerExperience? Josh Feast, CEO and Co-Founder at joins the #podcast to talk about this and more.
#AI #MachineLearning #ArtificialIntelligence #CX
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I'm thrilled to share that I'll be presenting on the topic of #CustomerJourneyOrchestration at CX Leaders Advance by May 15-17 in Orlando. Learn more and register here: buff.ly/3ZPwyin
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🥇 NEW EPISODE: buff.ly/3mG5vb8 Category leading #CustomerEngagement takes a combination of strategy, technology, and creativity. Mariam Asmar, VP of Strategic Consulting at joins the #podcast to talk about this and more.
#CustomerExperience #CIO #CMO #CXStrategy
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While it's currently in a closed pilot, will be interesting to see how this plays out, and how quickly: Salesforce Announces Einstein GPT, the World’s First #GenerativeAI for #CRM buff.ly/3mySsbv
#CX #AI #CXStrategy #MarTech #CMO #MarketingTechnology
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NEW EPISODE: buff.ly/3L1VVJT With increasing customer expectations, a company's infrastructure needs to scale to meet #CX demand. Deepak Giridharagopal of Puppet by Perforce joins the #podcast to talk about this and more.
#CustomerExperience #CIO #CMO
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☀️ NOW AVAILABLE: The Agile Brand Guide to Agile Marketing Fundamentals is here! Learn how to apply Agile principles and Scrum to your marketing team and practices in this easy to follow guide. Order now: buff.ly/3HkKY2D
#agilemarketing #scrum #agile #marketing
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Long-term success requires a team and #culture that is nimble and committed to create a great #CX - My latest for - North Star goals for category leaders: Agile, customer-centric culture | MarTech buff.ly/3YnH2Vj
#customercentric #CXStrategy
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NEW EPISODE: [link in bio] How leadership supports their employees' #mentalwellness makes all the difference. Joshua Birk of @salesforce joins the #podcast to talk about this and more.
#mentalhealth #employeeexperience #employeeengagement #leaders #CX #CHRO #EX
NEW EPISODE: [link in bio] How leadership supports their employees' #mentalwellness makes all the difference. Joshua Birk of joins the #podcast to talk about this and more.
#mentalhealth #employeeexperience #employeeengagement #leaders #CX #CHRO #EX
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My latest for - The AI Adoption Mindset: Strategies for Humans and Machines buff.ly/3J9fuOT
#AI #ArtificialIntelligence #automation #marketing #CMO #martech #marketingtechnology
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🆕 NEW EPISODE: buff.ly/3INfxyB Today we talk about #CX and human centered #automation as Charlie Neward-French of Hyperscience joins the #podcast
#AI #ArtificialIntelligence #workforceautomation #CX #CXStrategy #marketing #CMO #strategy #marketingstrategy
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My latest for reflects a lot of the work I've been doing as a consultant and advisor lately: Strategic Evaluation Of Your #MarTech Stack buff.ly/3metXQT
#digitalroadmap #strategy #CMO #MarketingTechnology
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NEW EPISODE: [link in bio] Customer lifetime value is more important than ever. Adam Robinson, CEO @Retentiondotcom joins the #podcast to talk about #CustomerLoyalty, #CustomerRetention, and how to make these rewarding for customers and the business.
#CX #CLV #CXStrategyShow this thread
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A good read which also happens to feature a quote from yours truly :) Which Is Best — Marketing Automation or Customer Journey Orchestration?
#marketingautomation #martech #CJO #journeyorchestration
The latest article by is for YFS Magazine and talks about building #sustainable #CX results: Here’s How World-Class Brands Deliver Lasting CX Results by Greg Kihlström
buff.ly/3ILSZj6
#CustomerExperience #CXStrategy #meaningfulmeasurement #CXMeasurement
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🛒 NEW EPISODE: buff.ly/3m8js1s B2B customer by day, #B2C consumer by night. Carlos and Stratton, Co-CEO's of The Office of Experience join the #podcast to talk about how #B2B brands need to stay competitive in a world shaped by B2C expectations.
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The new Agile Brand Guide is almost here - discover #AgileMarketing and how you can apply it to your own #marketing teams' work here.
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Ready for #AgileMarketing but not sure where to start? The Agile Brand Guide to Agile Marketing Fundamentals will be available March 1 - Pre-order now: buff.ly/3RjdgPK
#agile #marketing #marketingstrategy #marketingops #MOps #CMO #marketers
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☀️ NEW EPISODE: buff.ly/3KvYfIV Not everything you do will achieve the desired KPIs, but everything can be a learning experience. Ben Albert of Balbert Marketing joins the #podcast to talk about how sharing stories of #success and #failure can help you and others learn.
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My latest is for YFS Magazine and talks about building #sustainable #CX results: Here’s How World-Class Brands Deliver Lasting CX Results by Greg Kihlström
buff.ly/3Kunn2r
#CustomerExperience #CXStrategy #meaningfulmeasurement #CXMeasurement
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☀️ NEW EPISODE: buff.ly/3YUDZ7Y The #hiring experience can vary depending on economic factors, but a lot is at stake for #employers in how they handle it. Sue Keith of Ceres Talent joins the #podcast to talk about how #brands can create a first-rate #candidateexperience
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Read my latest for Martechvibe - Achieving Maximum ROI From Personalised Customer Experiences buff.ly/3EOJIED
#personalization #CX #MarTech #CMO
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🛍️ NEW EPISODE: buff.ly/3lNyqJV How do #RetailMediaNetworks fit in your #FirstPartyData strategy? Mary Matyas of joins the #podcast to talk about how #marketers can utilize retail media networks to thrive in a #postcookie world.
#martech #marketingtechnology
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I was recently interviewed by Industry Leaders Magazine about the impact of #AI on the #MarTech industry, and would love to hear if you agree with my thoughts and assessment!
buff.ly/3KpTalt
#artificialintelligence #CMO #marketingtechnology #marketing #marketingstrategy
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Ready for #AgileMarketing but not sure where to start? The Agile Brand Guide to Agile Marketing Fundamentals will be available March 1 - Pre-order now: buff.ly/40eSepa
#agile #marketing #marketingstrategy #marketingops #MOps #CMO #marketers
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NEW EPISODE 🔊 buff.ly/3YSBClL Jaina Baumgartner joins on the #podcast to about maximizing the #DigitalExperience in a special episode by and
#DXP #Personalization #CXStrategy #leadership #strategy #CustomerExperience #MarTech
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I conclude my 3 part series for MarTech on achieving #ROI from #personalization The ROI of personalized experiences: Process measurements | MarTech buff.ly/3Qlx1FE
#CX #digitaltransformation #CMO #Martech #marketing #strategy
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