Interesting. Spotted a drink driving campaign via @Snapchat this evening, looks like @govtnz beat us too it #social https://www.nzta.govt.nz/media-releases/snapchat-drug-driving-campaign-a-world-first-for-new-zealand/ …
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@govtnz Yes, that's the comparator. Within the UK we appear to have opted for drink - but given it is a Friday evening I could be wrong ;-) -
@govtnz Ah, no, you are indeed correct - we opted for drug driving as well. Innovative though, well done. -
@calumshepherd did u watch any of the ads? I like the 1 in Chinese takeaways shop@NZTA https://youtu.be/g6QJybQBjyM ^SBpic.twitter.com/IufLKkYAj6
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(btw, this account driven by the team who develops the