I think a lot of people seem to not get the presence of social norms, or think that norms generally promote bad outcomes so they're bad to use. Like attaching a stigma to being anti vaccine can probably useful for rallying people who are pro vaccine to support mandates etc
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Not everything needs to be done via pure persuasion lol, especially if we can get to a high % of the population being pro vaccine (obviously we're not there on the covid vaccine rn but I think the number will go up as the vaccines usefulness is demonstrated more)
End of conversation
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