This is an ahistorical take. Celebrities have been spouting their political views and views on a variety of serious topics ever since there have been celebrities. https://twitter.com/mattyglesias/status/1319627028316958721 …
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Basically, celebrities have always used their celebrity to promote various causes, political, ideological, etc., in addition to hawking products.
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Noblesse Oblige
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Though it's not always noble.
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