Why “integrative health” instead of “integrative medicine”? Integrative medicine is too narrow for those wanting to integrate quackery into medicine. “Integrative health” allows the woo to be “integrated” into all aspects of health maintenance, not just medicine and surgery.
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Why, Dr. Gorski, if I may offer an opinion, a pithy “healthily integrated medicine” would find more appeal amongst the vast majority who beseek healthily integrated medicine. I perceive that to be the appropriate amount of verbosity, wouldn’t you agree, sir?
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