It’s basically a meaningless and hypocritical insult. Whenever I see it used by a writer, I’m MUCH less likely to take the argument being made seriously. https://www.theguardian.com/commentisfree/2016/jan/20/virtue-signalling-putdown-passed-sell-by-date …
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I don’t meant to be harsh, but the term has lost all meaning other than “I don’t like what you’re saying or doing that you think is virtuous.”
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Nowadays it has about as much weight as calling someone a 'Nazi'
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