Funny how many Very Serious People in medicine who criticize bad science in medicine and pharma seem to decide on a problem's importance thusly: "Hard targets"=shortcomings in medicine *I* care about. "Soft targets"=shortcomings in medicine that *you* care about but I don't.
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Those of us who combat pseudoscience in medicine in the form of alternative medicine and antivax misinformation encounter this dismissive attitude all the time.
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Not Important and Easy Peasy.

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