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The Good Housekeeping Institute launched in 1900, a product testing & research unit. Hard to reproduce? Yep. But good to understand & emulate -> Hearst’s Good Housekeeping Boasts Record Affiliate Revenues Here's an article about the Institute from 2019 glennga.be/3tmD7vu

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If you're focused on product reviews, well worth reading that article and watching this video about the institute. Again, not easy to reproduce for many, but crazy level of research & detail. Something to try and emulate for sure... glennga.be/3CWIxjW

1:46 PM · Mar 19, 2022