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Google on the importance of overall site quality -> Via

: For some things, we look at site quality *overall*. So, if you have significant portions that are low quality, then that can drag down your original, higher quality content too: youtube.com/watch?v=MrgtKt

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: For evaluating site quality, Google looks at many factors together (no short list of items). This is why it can take a long time when improving site quality to see improvement (it can take months or longer for G's systems to understand) youtube.com/watch?v=MrgtKt

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2:33 PM · Jan 2, 2022

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Even more: It's smart to think about quality through the lens of *real people* visiting the site, reading the content, etc. John recommends running user studies (w/an objective panel of users) to truly understand how real users feel about your site: youtube.com/watch?v=MrgtKt

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