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Always an interesting topic to think about, discuss, and debate (especially as Google's algorithms advance) ->

discusses brand mentions & if that impacts rankings "What if people say your site is a scam? How do brand mentions impact rankings?" glennga.be/319EaUi

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1:43 PM · Dec 30, 2021

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and

If you remember the Decor My Eyes situation, Google published a post explaining more about the algorithmic approach used to demote that site & others like it. They mention sentiment analysis & its limitations at the time. And, they would continue trying: glennga.be/3eyhBvM

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