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Interesting SafeSearch case via the latest

hangout. Sex toy site in France adameteve doesn't rank for its own brand now. It does using "and" but doesn't using "et". For "and" it's filtered by SafeSearch. For "et", it's gone. Could be a Google issue glennga.be/3ecbQDE

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So as

has explained before, choose your brand wisely if Search is important for your business. You don't want to have to battle Google's SafeSearch algorithms (or other algo weirdness) when people search for your brand. Tough situation for them glennga.be/3EGrC4N

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1:31 PM · Dec 26, 2021

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Replying to

and

No, for new businesses. They should absolutely think about Search before choosing a brand name (if Search is important for them). For brands that are already established, they have to deal with the situation the best they can. Happy Holidays John!

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