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Site's Discover traffic got hammered recently. Via

: Discover is tricky. It's very binary. You're either visible, or not. John's main recommendation is to NOT rely on Discover for traffic. View it as additional traffic, not the main source: youtube.com/watch?v=GR-A6k

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5:55 PM · Dec 14, 2021

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More: Also, core updates can impact Discover visibility (& other major algo updates). There are also content guidelines you should review. If your site is borderline, then Google's systems can be more conservative with how it shows the site in Discover: youtube.com/watch?v=GR-A6k

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Hahaha. :)