Intellectually, it's just the same old high fructose corn syrup with a slightly different artificial flavour profile, but I'll be damned if I didn't want to try it because it was "new"...and you know, commercials in the early 2000s were rad.
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I’ve been trying to come up with a pithy saying to diagnose the problem of the wire-heading stupor of western consumerism. I think “Cathedral” is too 1984, and not enough Brave New World. Today I was thinking: “A Current of Cosmetic-Consumer Compulsion.”
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Hmmm, good point, it's a useful shorthand term but still predicates power as being centralized and not as discursive as the unquestioned impulse to consume.
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Of course my term is way too cumbersome. A buddy and I are thinking “Christmas” is a pretty good metonymy for the Consumer dystopia. Gets the religious element of Cathedral and the soft power of Consumption.
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The image that will always remain fixed in my mind is seeing a Buddhist monk take a selfie in front of a three story Christmas tree in a New Delhi mall. That’s the dread “Christmas” expressing dominion.
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