90% of these sorts of commentators see themselves as heroes in some struggle to hold back entropy - it is a comforting narrative to tell themselves and their audience laps it up. Selling hope is part of this, they may even buy it themselves.
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Yeh, makes me feel less bad about how shit I am at it (brand building) for the journal. Requires a different framing of reality.
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About Alex's point, to quote varg "why worry, Ahhhhhh leeit fail, don't contribute to the ahhh systoom"pic.twitter.com/A5lfi7zATw
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Esoteric vargism is the future. We must all retreat to our hillforts.
End of conversation
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