does the NPC meme not exemplify our awareness of the absence of symbolic exchange? We are no longer exchanging signs with the Real, but exchanging symbols for other symbols. Verbal phrases are repeated until they seem scripted. The social is missing
Meme-media ecology is a direct example of this, but in the mainstream the "real" has vacated all traces for the simulated exchange of symbols and signifiers, all exchanged and looped back without and without the modern subject.