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May 17, 2022

Why "forget the funnel"? Because businesses that rely on recurring revenue, like SaaS, need to provide customers with continued value month after month, year after year. It’s a serious mistake to think about marketing as something that stops when someone signs up.

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Feb 3

Loom is my favorite tool I officially hate to use. Slows down my whole comp. SooooooOOOOOoOOOOoOoooo slow 💀

Feb 3

As a marketer in tech, have you ever felt like you work like a chicken with your head cut off? 🐔✂️ I have 😅 Here's me talking w/

@RamliJohn

about what I did about it. (Don't miss the other episodes of his new podcast too 🤩

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Episode 3: @ggiiaa breaks down the three-phase Customer-Led Growth framework to help you understand customers better than they know themselves. marketingpowerups.com/podcast/gia-la

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The 3-phase customer-led growth framework

Episode 3:

breaks down the three-phase Customer-Led Growth framework to help you understand customers better than they know themselves.

marketingpowerups.com

Georgiana Laudi (Forget the Funnel, Unbounce) breaks down the three-phase Customer-Led Growth framework to help you understand customers better than they know themselves.

SaaStock Local Toronto – February 8, 2023

Katya Ryabova

@SMMHeadquarters

Jan 30

If you can help spread the word,

@saastocklocal

Toronto is on February 8, with an amazing lineup of speakers (April Dunford

@aprildunford

and John Kotowski

@jkotowski

) and great networking! Early-bird tickets still available 👇

ti.to

The next SaaStock Local Toronto is here! Set your SaaS up for success in 2023 with our speaker and networking event in the heart of downtown Toronto. We bring the most pressing B2B SaaS topics, the...

Jan 7

I’ve been experimenting w analyzing qual research using ChatGPT. It can’t replicate our ability to draw less obvious connections (yet) but I’m still blown away. How much time it can save is one thing. Its ability to explain seemingly tiny nuances is wild. Anyone else tried?

Leadpages®

@Leadpages

Dec 22, 2022

In episode 46 of the Lead Generation Podcast,

discusses her entrepreneurial journey and why customer-led growth is so important for businesses. leadpages.com/blog/gia-laudi . . . #digitalmarketing #entrepreneurship #womenentrepreneur

1:00

154 views

Dec 22, 2022

Excited for this one!

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Bob Sparkins

@BobTheTeacher

Dec 21, 2022

Sneak peek of our next episode, all about customer-led growth... "All the answers to our questions are in the heads of our best customers." – @ggiiaa Subscribe to The Lead Generation in your favorite podcast app to be the first to listen tomorrow. lnkd.in/gn3CTj9B

Dec 14, 2022

Zoom's Chrome extension crashes my Google Calendar and is it just me or is that shameless

Dec 7, 2022

Q for the G Suite peeps: I have multiple accounts, as most of us do, but for just one of them, my calendar won’t load. It’s been weeks and it’s wildly frustrating because it’s the account and calendar I use the most. Has anyone else experienced this? Any ideas why?

Lorenzo Carreri - CRO for DTC brands

@lorenzocarreri

Nov 30, 2022

This week

@BetterRetail

and I did something different. We invited top SaaS experts

and

from Forget The Funnel for a cross-over episode.

Nov 30, 2022

What the actual… promoted?! 🫣😑

Claire Suellentrop ¯\_(ツ)_/¯

Nov 22, 2022

Been listening to Startups For the Rest of Us for yeeears, so it was an honor getting to chat w.

@robwalling

about: - the book

& I just finished - our approach for unlocking customer-led growth, - connecting the dots between customer insight <> your day to day work 🥲 twitter.com/startupspod/st

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Nov 10, 2022

- More focus on post-acquisition opportunities for marketing (less focus on "top of funnel") - Shifting messaging into painkiller mode (away from vitamin) - Focusing on what actually matters to high LTV customers (vs cool new features)

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Jay Acunzo

@jayacunzo

Nov 10, 2022

Without using the words “authentic” or “media company,” what is the biggest shift happening in B2B marketing right now?

Claire Suellentrop ¯\_(ツ)_/¯ and 2 others

Nov 9, 2022

This twitter exchange just made my goddamn day.

@jelanisince94

👏👏👏

Claire Suellentrop ¯\_(ツ)_/¯ and 2 others

Oct 31, 2022

Twitter friends! Lend me your eyeballs... 👀 Which one do you prefer?

3 book covers for Forget The Funnel: A customer-led approach to driving predictable recurring revenue

read image description

ALT

101

The Customer-Led Growth Book

Oct 28, 2022

Here's the link

forgetthefunnel.com

Get inside your best customer’s heads so you can reach and retain more of them. Grab your copy today.

Oct 28, 2022

ICYMI

Claire Suellentrop ¯\_(ツ)_/¯ and 3 others

and I wrote a book about our Customer-Led Growth framework. We give away our entire process (the same used to double and triple conversion rates for our SaaS clients). We've been pretty quiet about it but the pre-sale (incl some cool extras) closes today.

Oct 27, 2022

Dead on prediction from

@KathleenLBooth

: In the next 6 months, the biggest challenge facing marketers will be avoiding the temptation to engage in "random acts of marketing." 💯 (someone lovely then posted this clip from our book in response on LI so I had to reshare)

Oct 27, 2022

this is why we can't have nice things

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Corey Haines

@coreyhainesco

Oct 26, 2022

What in the…

Krista Seiden

@kristaseiden

Oct 18, 2022

BIG NEWS!! 📢 The Google Analytics 4 Bootcamp is offering 3 FULL SCHOLARSHIPS to our upcoming cohort running Nov 1-11, 2022. This is all thanks to our new Platinum-level sponsor,

@Wix

! HUGE thanks to the Wix team for seeing the value of GA4 and sponsoring these scholarships!

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Oct 26, 2022

them: we've learned so much! turns out we've been targeting the wrong customer on our website & our messaging is way off! me: I'm so glad to hear that! what a great opportunity to improve! what's next? them: we're gonna do some lead gen and run some ads! me:

Watching the awesome

talk optimising marketing efforts without spending more on acquisition. “Talk to recent customers, they remember the shitty experience they just had and they remember how your solution helps them better now”

@SaaStock

#SaaStock2022

Claire Suellentrop ¯\_(ツ)_/¯

Oct 13, 2022

Was quiet about this on social yesterday, but early access to our book is *finally* live ✨🥲 If you wanna learn the systematic, repeatable method

& I use to help companies at all stages of growth hit ambitious revenue targets, go here: forgetthefunnel.com/customer-led-g

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Oct 11, 2022

I just threw up in my mouth a little

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Alex MacCaw

@maccaw

Oct 11, 2022

This is pretty mind-blowing: a podcast that is entirely generated by artificial intelligence where Joe Rogan interviews Steve Jobs. podcast.ai

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Oct 7, 2022

Louder for the folks in the back

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JH Scherck

@JHTScherck

Oct 7, 2022

Ended work with a company today where we increased traffic to the site 600% YoY. Messaging and positioning aren't dialed in yet, so no matter how much (relevant & solution seeking) traffic we drove, we couldn't create pipeline. Just didn't make sense to keep us on retainer.

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Ramli John

@RamliJohn

Oct 6, 2022

Look whose book is on

@Buffer

's suggested reading list!!! I'm feeling generous today. Want the full PDF copy of it? Reply back and I'll DM it to you.

Oct 5, 2022

🙏 Which SaaS workshop title stands out most to you / would you most want to attend? 1. The battle-tested method for getting more signups (without more marketing) 2. The recession-proof product marketing you're missing 3. How to get more signups without spending on marketing

Customer-led growth | Georgiana Laudi (Forget The Funnel)

Wowa

absolutely nailed it. Minutes 20-50 are a must listen guide!

open.spotify.com

Listen to this episode from Lenny's Podcast: Product | Growth | Career on Spotify. Georgiana Laudi is the co-founder and CEO of a consulting agency called Forget The Funnel, where she helps SaaS...

Helen Duffy

@dleacht

Oct 3, 2022

If you want to feel truly inspired and ready to go for the week, listen to

with

Customer-led growth | Georgiana Laudi (Forget The Funnel)

on his podcast. Reminding me of all the value I love when working with customer data and truly getting to know audiences on a meaningful level -

lennyspodcast.com

Georgiana Laudi is the co-founder and CEO of a consulting agency called Forget The Funnel, where she helps SaaS companies scale and improve conversion ra…

Claire Suellentrop ¯\_(ツ)_/¯

Sep 30, 2022

& I are preparing to launch the "Early Access" copy of our book in October 🎉 Here's a lil' sneak peek at the table of contents 👀 Would love to hear your thoughts! And here's where you can get Ch 1 for free ➡️ forgetthefunnel.com/customer-led-g

Lenny Rachitsky

Sep 30, 2022

Why funnels are gross from

Learn about an alternative approach in today’s podcast episode 👇

0:37

4.9K views

Pratyush Choudhury - 177pc.dev

@177pc

Sep 29, 2022

How to think about growth: - Understanding the best customers - Map their experience of delivering value to them - Make it measurable - Evaluate what you're doing today in that direction h/t

#startup

Sep 29, 2022

We also tell the story of how we met 10+ yrs ago and, thanks to Lenny, the lightbulb moment at

@Airbnb

that changed how I thought about marketing and eventually led to the customer-led growth framework

use and are writing a book about forgetthefunnel.com/customer-led-g

Sep 29, 2022

Was lucky enough to be invited on

Georgiana Laudi (aka Gia) and Lenny Rachitsky

’s podcast. We talk about how to learn from your ideal customer and map their experience to find your biggest growth opportunities + tons of examples of growth unlocks. lennyspodcast.com/customer-led-g