An analysis of top 1 million websites found 21 million tracking cookies belonging to 1200 companies. Every month, 197 trillion cookies move across this deceitful network, resulting in 11,442 monthly metric tonnes of CO2 emissions. Just cookie CO2.
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You’re being watched. You’re being tracked. You’re being profiled. You’re being measured. Your value is being weighed. Your every digital interaction leaves a data trail and these data trails are hoovered up by a dark web of surveillance companies.
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This analysis makes one big assumption and that is if those cookies disappear overnight 11442 metric tonnes of CO2 emission will not happen next month, which is completely false. The main issue is around the validity of using kWh/GB as a metric.
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If the tracking stops, the CO2 associated with the tracking stops. Everything that uses energy creates CO2. It's totally valid to measure the CO2 impact of digital.
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Thanks for sharing this information! We actually did our own research on this topic and the results were eye-opening. Feel free to check out our article:
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It's a great piece. It seems to arrive at same basic findings.
I looked at the JavaScript for Wordle since it was taken over by NYT. Almost 70% is for tracking. So, the 70% surveillance architecture for media websites seems about right.
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These kind of posts really make me “not like” them, but i appreciate the info.
Will anything change -doubt it…all kinds of sh*t happening for profit, and will do, because g is all that matters, right?
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