Listen to the Invest Like the Best Podcast where we discussed my work on category-defining businesses, we break down the life cycle of adoption framework, and close with the ways messaging should change as companies evolve.
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Crossing the Chasm was one of the books that got me interested in business
This convo with @geoffreyamoore is a comprehensive review of his frameworks for business, built across a long and storied career.
You’ll need a notebook!
Enjoy
joincolossus.com/episodes/88229
