Not at all an original thought but writing really is like carving a block of marble, where the block is your main idea: Most of the work goes into removing all the excess so people can receive it correctly.
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I'm with you my friend! In person, I'm really effective. In e-mails, my success rate for this campaign is poor, with only 2%-5% even opening. You reminded me of Michelangelo freeing the statue from the block.pic.twitter.com/3SliydWOYr
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And boy did he free those angels...
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I get it (currently sculpting 'THE perfect one-liner') the choice of a word & its placement can make or break everything & that power's just nuts
yet it's key to getting your idea across in its pure sense
identifying & addressing the audience's pain point may be key - 1 more reply
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