2/ Like, if your entire strategy becomes "facebook video" your business is more likely to be fragile. Same thing applied to SEO. And, again, these periods of algorithmic punctuated equilibrium are weird because they're opaque and outside your control.
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3/ Facebook, twitter, google et al are supposed to be good intermediaries in the sense that they make good information accessible to users. A mArKeTpLaCe fOr IdEaS! Except their business model is more like "good enough" and they approach it asymptotically because: ad revenue.
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4/ Mostly, I'm shocked I somehow forgot to remember that most of the pathological effects of social media have been around since Google. (Before that less so. Like, you can say usenet or something, but the scale and general accessibility matters.)
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