PageRank was a social network.
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The ranked feed rematerialized every month or so.
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The free social network (search engine) earned money by monetizing the work of content producers who had to know basic html.
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Those people eventually figured out how to become influencers by gaming the system with SEO. Meanwhile, most of the world found information via tiny summary tweets (SERPS).
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Implicit and opaque algorithmic homogenization rules everything around me. (Okay that’s not very catchy.)
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Also kinda funny with all the worry of algorithmically-generated content a la deep fakes, google stuffing the serps with ads shows how little sophistication you need given the shallow micro-medium (see also, @dhh’s tweets on it lately)
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