WIP (coming soon to substack): To be competitive you need to "outsource undifferentiated heavy lifting." Usually that means relying upon existing, solid, managed backends. Almost inevitably, those exist to make ad-driven business models viable. Data engineering binds us all.
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Want to know why you have weak controls over your attention and interactions on social media? Feed materialization is a hard problem at scale, and when users pay you with their attention alone, optimization necessarily entails minimal controls, which are expensive.
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@paulg had a tweet that I can't find essentially saying the same about building new startups on them. I pretended it was wrong for about as long as I could. That delusion ended last week.https://twitter.com/generativist/status/1216770253264322568 …Show this thread -
1. It is foolish. Don't build your sandcastle on someone's private beach. 2. I was trying to solve the wrong problem. You're not going wring out appreciably more control from twitter. The problem is built into the data engineering design.
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