One of the most clear-eyed summaries I've read. Network Propaganda Benkler, Faris, and Roberts (2018, p. 288)pic.twitter.com/rY2XnbGkEE
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...publishers will do so in ways that pollute the system on which they feed. Criticism of the platform companies will lead these platforms to keep fighting the polluting publishers. Just like spam, clickbait fabricators will require continuous treatment. Just like spam, these...
polluters will adapt and avoid detection and suppression. Just like spam, the platforms will play catchup, but will continue to weed. And, just like spam, although politically-inflected commercial clickbait will continue to be an irritant, there is no reason to think that it...
...will play a significantly more important role than it played in the 2016 election. An irritant, not a crisis.
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