1/ If you've played in online spaces for a long time, this resonates. But, if you've been on twitter since 2015, observations like these should be the autoclave you use to wash away any remaining cruft. https://twitter.com/Aelkus/status/1145496241138257921 …
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5/ After the initial wave of reactions, you get fractal subsequent waves. Each one gets smaller and less loud, because it's sorta like a BZ reaction -- people enter a refractory period on that particular context.
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6/ Then something happens; twitter creates a synchronized context for it; and we do it all again. All the while, attention and energy gets spent on something that has as much effect as running repeatedly into a concrete wall.
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7/ (Caveat: The last one isn't actually true. Participation does change beliefs and stereotypes. I'm just far from convinced it does so in the way I'd want it to.)
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