What's the most up-to-date guide on ad-tech?
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Replying to @farbandish @generativist
woof, there aren't a lot of good catch-all guides afaik! plenty of good guides about individual pieces of the supply chain, though
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Replying to @swodinsky @farbandish
Are there any communities I should look at? Esp for researchers analyzing the ecosystem?
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Replying to @generativist @farbandish
if you're looking for communities of scammers trying to game the ecosystem, http://blackhatworld.com is a fantastic resource! for more aboveground communities, the ppc and adops reddit channels are a great start
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adops also has its own slack which is hugely popular in the adtech scene
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Replying to @swodinsky @farbandish
Thanks for this!
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Replying to @generativist @farbandish
ofc! the ecosystem is wildly opaque which makes it tricky to study (and report on). feel free to DM if you ever want to gossip about digital ads
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I'll definitely take you up on that once I get a rough sketch of the terrain, thanks!
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