Powerful Signal: {'Disgusting', 'Despicable', …} Strategic Noise: {'Inappropriate', 'No place for', …}
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Once worked on a local campaign where the incumbent exploited hate in his advertisements by mail. However, his party had in power for years and, going door-to-door, many adults were convinced if they didn't keep voting for him, they wouldn't get their trash picked up anymore 1/2
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so it can be both... Happy to say we were able to oust him on a shoestring budget and change didn't turn out to be so bad :)
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