This is a major conclusion of my dissertation. When attention is misallocated in a way that people are asked to make judgments on something they don't have the background knowledge to evaluate, they'll evaluate it using easily-accessible stereotyping.
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But, when that ratio skews too heavily on the social, you get the entropic delirium effect. The social payoff to either in-group validation and out-group rejection dominates, and group-truth is an ineffectual tether.
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Since mass and social media fluffs engagements by explicitly driving people to these contexts -- endlessly creating these collision zones -- its just a factory for dislocations. But, it spills over because the group stereotypes cut across particular contexts.
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