Howard Schultz: "We shouldn't get to a place where there are people yelling from the rafters that because you have been successful, you are a bad person and we're going to be punitive to you. That's, to me, the antithesis of the spirit of the country."pic.twitter.com/73to3c0Tee
Good strategy here.
Deflect the abundance of logically- and empirically-valid criticism suggesting your vanity campaign is harmful to most Americans and a symptom of being out of touch by saying the critics are "yelling from the rafters."
@HowardSchultz has the good brain.