Social media needs some kind of new “Quality Interactions” metric, as follower count seems less and less important. I see brands, both personal and business, with thousands, sometimes hundreds of thousands, of followers & their content gets no likes, no comments, just silence.
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So it’s either, these accounts have purchased a lot of fake followers or they did at one time care and built a strong network, only to take it for granted and become lazy, stopped giving and started broadcasting. Now when they create content, no one cares anymore. Thoughts?
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Replying to @usujason
Engagement rate is a pretty central figure in general, but also in Twitter's analytics interface. I *almost* think there's a known Goodhart's law problem, whereby twitter doesn't want to make it more obvious because it's currently a decent algorithmic signal.
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Replying to @usujason
The thing I'd actually want -- just do away with prominent placement of followers/following counts. People use it as an authority heuristic and holy hell, that it is not!
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Replying to @generativist
I think that is my biggest frustration, people are making "buy decisions" based on seeing that number. It's lazy and leads to some really bad outcomes.
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Yea. And, it's also -- like you said -- the really gamed metric.
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