Having run a whole startup of social media analytics let me tell you that I know for sure that nobody has any fucking idea what’s going on.https://twitter.com/ekp/status/1078095527420383233 …
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Everybody has like 5 or 6 devices with internet access and they use them on WiFi and cell networks and office NATs and they use ad blockers or clear cookies and they have multiple browsers and in-app web views don’t share cookies and it’s just a fucking mess.
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At http://awe.sm (RIP) we built really great, accurate tech but customers complained that totals were way lower than Google Analytics, so why were we missing all these users? Few considered that maybe GA routinely over-counts.
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Replying to @seldo
I’m gearing up for something semi-related, and this observation keeps giving me apprehension — tht’s hard to sell.
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Replying to @generativist
Nobody likes accurate counts if the counts make them look bad. That was the root cause of http://awe.sm 's failure.
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Replying to @seldo
Yea. I’m still sketching my idea but I gotta integrate these warnings better. Did you do any public post mortems I could read?
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Replying to @generativist
I'm afraid not, but if you DM questions I'm happy to answer.
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Thanks! I will do so after my ideas are more fully formed!
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