Earlier in my life, I parroted, "without big profits, drug companies wouldn't innovate." I said this despite having had a rare cancer; and, knowing a lot of cancer researchers. Sure, they like money. But, it's rarely their principal driver. Belief systems are a helluva drug.
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Replying to @generativist
this was an excellent book in that regard. an ethnomethodological and ethnographic study of how pharmaceutical marketers and clinicians do their jobs the clinical trial as growth engine just emerges once you nail down the structural components https://www.dukeupress.edu/Drugs-for-Life/
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