“Brand is in this sense like your culture. Whether you deliberately craft it or not, you have culture, whether intentional or not. Same with brand.”
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"The sooner you have a brand strategy, the sooner you’ll have both your North Star and your rudder. With the overwhelmingly numerous possibilities for your business right now, your brand strategy shines the spotlight on the ones worth your while so that you can ace those."
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My current model: A brand is a promise.
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Yep. Promise, North star, mental shortcut
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What's this quote from?
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@lindsaycpederse and teaching on branding is super powerful!Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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Čini se da učitavanje traje već neko vrijeme.
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Psychology
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