NEW from me on the failure of Google Stadia: - Missed initial sales targets by hundreds of thousands - Tried to take on consoles rather than starting small - To bring in games like Red Dead, Google spent astronomical sums (tens of millions *each*) Story:https://www.bloomberg.com/news/articles/2021-02-26/google-video-game-unit-stadia-struggled-to-be-googley-enough …
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Just to reiterate the absurdity of this thing: Sources say Google spent tens of millions of dollars -- the budgets of some major games -- PER Stadia port. Publishers like Ubisoft and Take-Two were raking it in
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Pay $20 million to Ubisoft to port Assassin's Creed and The Division or Pay $1 million to 20 small developers to each build something cool, betting that at least one of them will be a hit like Stardew Valley or Valheim ¯\_(ツ)_/¯
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Stadia had a lot of issues, but its fatal flaw was marketing. If it had started with a muted launch and grown from there rather than promising to be the "future of gaming" and trying to take on Xbox/PlayStation right away, we might be telling a different story right now.
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The universal online reaction was "nuh-uh".
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