Just saw an ad for an upcoming KS game with the tagline "Try the Tutorial!" As a 15 year veteran of the video game industry, I can safely tell you that there is no better way to turn off gamers than those three words.
Trying to think of a less appealing combination and mine would be: "Create an account" "Join our Discord" "Always online DRM"
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I will say based on some research and various successful games, that last one is less relevant these days. But, your mileage may vary. There was a time when yes, it was disastrous.
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I agree but I couldn't fit "for singleplayer games" in the three words. It feels like it was pushed by the publishers and the players couldn't do much about it other than boycotting the games.
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