fwd: thinking for b2b marketing

@fwd_thoughts

We have worked with the most B2B tech marketers in our space. These are our thoughts on marketing operations. Tweets by of CS2

Vrijeme pridruživanja: siječanj 2017.

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  1. We look at pros and cons of each structure here:

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  2. What does your team look like? 1️⃣ MOps owns the MAT, no one else can touch it 2️⃣ MOps owns MOST of the MAT, other marketers do their part 3️⃣ MOps & the wider marketing team co-own the MAT, everyone is responsible for their own programs

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  3. how do you explain MOps to non-MOps people? We put together this graphic to help explain it. Thoughts?

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  4. To compliment metrics, we just have to be pragmatic and maybe a little more human 🧘‍♀️, something we forget in our quest for 🔢 data. We can learn so much by just asking our customers and prospects ❓s.

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  5. ...we can get a little carried away. Not everything has to be justified with a metric, and not all useful information is quantitative and can live on a dashboard.

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  6. Marketing data & analytics have 📈in the last 10 years. We can now over-analyze until our ❤️s are content and justify every decision with data that is beautifully formatted on a report or dashboard. BUT... [thread]

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  7. Ever wondered if you should sync your enrichment tool to or ? Our answer is: Marketo. This graphic illustrates why.

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  8. Hey MOMs (aka Metrics Obsessed ): would like to have a word with you.

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  9. Interested in exploring new ? says: go with your gut! You're not always going to have quantitative data to back up your decisions.

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  10. Let's be real about ...

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  11. pros, we have tons of content made to help make your life easier:

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  12. , do you think a 4 day workweek would improve productivity?

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  13. If you're about to make a last minute request to your team, STOP ⛔collaborate & watch this:

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  14. Implementing ? We have a tool for that:

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  15. These workshops are bound to be top-notch!

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  16. User research: if you were to receive a direct mail from a company, what would make you go "wow, that's neato!"?

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  17. An issue with models is you can't be sure which touchpoint *really* converted them. Solution? When talking to prospects, ask them!

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  18. Gating content is so 2010's...

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  19. Interested in our 2020 predictions for ? Listen to the podcast here:

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  20. Our team just had an offsite where we set OKRs for 2020 & reflected on 2019. What is your team doing to kick off the new year?

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