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Dan Frommer
@fromedome
Tech, travel, and food. Founder and Editor in Chief of , co-host of .
LA ← NYC ← Chicagonewconsumer.comBorn April 16Joined August 2007

Dan Frommer’s Tweets

There is a certain type of person who seems to enjoy screaming that restaurants — for example — are NOT TECH COMPANIES. But in reality, they can be. That doesn't mean they'll fetch SaaS multiples. But tech is central to future success for ~all businesses. No need to be angry!
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Big step: If all goes well, this will result in a better customer experience (fewer errors, more consistency), lower labor costs, and maybe happier frontline workers. But — might not.
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Today, we open our newest restaurant: Introducing the @sweetgreen Infinite Kitchen, our new culinary automation technology that helps us simplify things so we can focus on more of what matters — fresh ingredients, fast service, and friendly hospitality. medium.com/@sweetgreen/wh
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This is getting tweets because of Goop and Lemme, but the full list of recipients is absurdly broad, including Abbott Labs, Duane Reade, Pfizer, and P&G: ftc.gov/system/files/f
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The Federal Trade Commission (FTC) has reportedly contacted approximately 600 companies — including Gwyneth Paltrow's goop and Kourtney Kardashian's Lemme — with a reminder that they cannot make unsubstantiated product claims hsnob.co/udem
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I was riding home from school on the Red Line the afternoon this happened — years before people had smartphones or data plans — and a bunch of Cubs fans got on at Addison, drunkenly talking about Kerry Wood striking out 20 Astros and throwing a one hitter. NO ONE BELIEVED THEM.
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5/6/23: Happy Kerry Wood Day to all who celebrate. The greatest game ever pitched was 25 years ago today. Kerry Wood is at Obvious Shirts today at 11am! #KerryWood #KidK
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Why now? In addition to everything Apple can design and engineer, mixed reality has two recent developments in its favor: - Generative AI, which can draw almost anything you can imagine, and - The rise of legal cannabis and microdosing, which makes it more believable
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Apple’s ‘mixed reality’ goggles are imminent: newconsumer.com/2023/04/apple- Why they’re worth your attention and imagination.
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This week's : BEANS. Canned beans are a $2b+ market in the US alone, dominated by two brands and private label, with little innovation. With flavorful, saucy beans and cute labels, can Heyday Canning — now national at Whole Foods — break through?
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Can canned beans have their tinned-fish moment? newconsumer.com/2023/04/heydan Also: Ghia’s latest bottle design (and numbers). And, what’s Magic Spoon working on?
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Just a stunning project →
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Missed the Shift Happens crowdfunding campaign? We’re now on BackerKit with a pre-order store! shifthappens.backerkit.com/hosted_preorde Quantities are limited. For more details about Shift Happens, a three-volume 1,376-page set of books about the history of keyboards, see shifthappens.site
Spread of pages from the book Shift Happens
The book Shift Happens rendered in 3D preview as three volumes in a slipcase showing spines and type on spines
Spread of pages from the book Shift Happens
Spread of pages from the book Shift Happens
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Beyond the hilarious content of this video (let's drop $1k on random kitchen stuff for a yakitori party!), very curious if anyone will actually want to shop like this. (Doesn't help that the shopping search interface popularized by Amazon, Google, etc is being destroyed by ads.)
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Pretty insane. Our AI shopping assistant on @shop helping me buy exactly what I need for a yakitori dinner I'm hosting. This is just the beginning of AI x commerce.
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There's a narrative that plant-based meat is doomed. So far, only 16% of people who've tried it tell us they're "very satisfied". But it's still early: Consumers are increasingly interested in "plant-based" AND are open to trying new alts. Especially if it's cheaper someday.
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One of the neat things about working w/ for this report was being able to see how these theoretical things show up in actual online grocery sales data. For example, here's how a viral TikTok recipe — baked feta pasta — looks in Instacart orders:
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TikTok and YouTube are HUGE for food discovery and inspiration, especially among younger consumers. 50% of TikTok users say they've prepared a new recipe because of a food-related TikTok video.
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More Americans would rather feel 25% healthier than earn 25% more money. That was consistent across income groups, though "health" increasingly beats "wealth" as you get older and wealthier. That said, 55% of Gen. Z voted for more money.
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We asked consumers to rate a bunch of food and wellness trends — like "food as medicine," intermittent fasting, reducing seed oils, etc. — on two factors: - Whether the science is real science or pseudo-science - How personally interested they are in participating Results:
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Americans say they're most concerned about: - Weight - Quality and amount of sleep - Mental health (especially among Gen. Z consumers) - Stress 60% plan to exercise more this year. Almost 20% plan to drink less alcohol. 11% plan to attend therapy — but almost 20% of Gen. Z.
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We asked 3,000+ people what they wanted to consume more of and less of this year. - More: Vegetables, fruit, protein, water, and fish. - Less: Sugar (by far!), fatty foods, salt, carbs, and processed foods. ~75%+ of consumers plan to prioritize their health over the next year.
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