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franklinleonard's profile
Franklin Leonard
Franklin Leonard
Franklin Leonard
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@franklinleonard

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Franklin LeonardVerified account

@franklinleonard

.@theblcklst founder. Film & TV producer. Politics and football (soccer) person. @vanityfair contributing editor. @am_cinematheque board member.

Los Angeles, CA
franklinleonard.com
Joined March 2009

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    Franklin Leonard‏Verified account @franklinleonard 24 Mar 2019

    Franklin Leonard Retweeted Variety

    Gonna put a fine point on it: If you need any proof that Hollywood undervalues black people, look no further than the consistent surprise that box office for black movies consistently exceeds their assumption of our value. It’s like clockwork. Every. Single. Time.https://twitter.com/Variety/status/1109828010583166979 …

    Franklin Leonard added,

    VarietyVerified account @Variety
    Box office: Jordan Peele's #UsMovie stuns with $70 million opening weekend http://bit.ly/2U8A5dI  pic.twitter.com/wmiywc8yPt
    8:56 AM - 24 Mar 2019
    • 8,838 Retweets
    • 38,732 Likes
    • Torrance con in NYC scarlett ◟̽◞̽ 🧣🏳️‍🌈🔮🌸⚡️🇵🇸 Louise Colbert Commiserating with Captain Charlotte Paul Muad'Dib into the Spiderverse TafiD reloaded 浮 greg
    257 replies 8,838 retweets 38,732 likes
      1. New conversation
      2. Franklin Leonard‏Verified account @franklinleonard 24 Mar 2019

        Those assumptions of lack of value extend back into the greenlighting process, and as a consequence, fewer black movies are made than the market would predict. Fewer black actors, directors, and writers are hired, and they’re, on average, undercompensated when they are.

        8 replies 244 retweets 1,651 likes
        Show this thread
      3. Franklin Leonard‏Verified account @franklinleonard 24 Mar 2019

        And no, it’s not just black folks. We’re just the most media-visible community most frequently affected by it.

        13 replies 157 retweets 1,307 likes
        Show this thread
      4. End of conversation
      1. PhenomenalWoman‏ @1nePhenomenalMe 24 Mar 2019
        Replying to @franklinleonard

        Everytime...🙄

        0 replies 1 retweet 4 likes
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      1. This Tweet is unavailable.
      2. Franklin Leonard‏Verified account @franklinleonard 24 Mar 2019
        Replying to @musicworm101

        Absolutely not, because those assumptions of no value extend back into the greenlight process, which means fewer films are made than the market can support and talent is undercompensated for making them.

        1 reply 14 retweets 274 likes
      3. Show replies
      1. This Tweet is unavailable.
      2. Franklin Leonard‏Verified account @franklinleonard 24 Mar 2019
        Replying to @BuckyMcLachlan

        “Stun” implies an exceeded expectation, which is almost always the narrative about black films when box office is reported.

        1 reply 1 retweet 26 likes
      3. End of conversation
      1. New conversation
      2.  👁‍🗨 Renée J.‏ @RJFlamingo 24 Mar 2019
        Replying to @franklinleonard @gastropoda

        Maybe it's just me, but could it be a surprise because it's a horror movie? That's why it's a surprise to me, anyway.

        2 replies 0 retweets 4 likes
      3. Regina Schrambling‏ @gastropoda 24 Mar 2019
        Replying to @RJFlamingo @franklinleonard

        Can you say "Halloween"?

        3 replies 0 retweets 13 likes
      4. Show replies
      1. New conversation
      2. Jakub‏ @Zenzucht 24 Mar 2019
        Replying to @franklinleonard

        What about the budget? It certainly helps when the movie costs $20 million, instead of $120. Why there are not more movies of that (Blum) size?

        3 replies 0 retweets 0 likes
      3. Franklin Leonard‏Verified account @franklinleonard 24 Mar 2019
        Replying to @Zenzucht

        Could you clarify your point. Not sure what budget has to do with what I was talking about except for the fact that black directors typically get smaller budgets to work with than they should because of the assumption that box office will be lower then it likely is.

        1 reply 0 retweets 33 likes
      4. Show replies

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